Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing

DOI10.1016/J.EJOR.2011.10.008zbMATH Open1244.90116OpenAlexW2052654398MaRDI QIDQ439442FDOQ439442

Authors: Young H. Chun 

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.10.008

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zbMATH Keywords

probabilistic modelingdirect marketingresponse pattern

Mathematics Subject Classification ID

Monte Carlo methods (65C05) Marketing, advertising (90B60)

Cites Work

• Estimating the Size of a Multinomial Population
• The Maximum Likelihood, the Minimum Chi-Square and the Nonlinear Weighted Least-Squares Estimator in the General Qualitative Response Model
• Lost-sales inventory theory: a review
• Quantitative models for direct marketing: A review from systems perspective
• Models for purchase frequency
• Bayesian Analysis of the Sequential Inspection Plan via the Gibbs Sampler
• Forecasting and operational research: a review
• Sequential Defect Removal Sampling
• Repetitive Testing in the Presence of Inspection Errors
• Bayesian inspection model with the negative binomial prior in the presence of inspection errors
• The reliability of a test procedure for identifying defective components
• Modelling diffusion and replacement
• Forecasting S-shaped diffusion processes via response modelling methodology

Cited In (7)

• Direct marketing of an event under hazards of customer saturation and forgetting
• Markov chain Monte Carlo approach to the analysis of response patterns in data collection process
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• The influence of coupon duration on consumers' redemption behavior and brand profitability
• Minimizing the area of a Pareto confidence region
• A hybrid variable neighborhood search algorithm for targeted offers in direct marketing
• Probabilistic estimation and prediction of television viewer demographics

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