Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
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Publication:439442
DOI10.1016/j.ejor.2011.10.008zbMath1244.90116OpenAlexW2052654398MaRDI QIDQ439442
Publication date: 16 August 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2011.10.008
Related Items (6)
Direct marketing of an event under hazards of customer saturation and forgetting ⋮ A hybrid variable neighborhood search algorithm for targeted offers in direct marketing ⋮ Investigating the effects of mailing variables and endogeneity on mailing decisions ⋮ Minimizing the area of a Pareto confidence region ⋮ Markov chain Monte Carlo approach to the analysis of response patterns in data collection process ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability
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- Sequential Defect Removal Sampling
- Repetitive Testing in the Presence of Inspection Errors
- Forecasting S-shaped diffusion processes via response modelling methodology
- Estimating the Size of a Multinomial Population
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