Investigating the effects of mailing variables and endogeneity on mailing decisions

DOI10.1016/j.ejor.2015.09.046zbMath1346.90466MaRDI QIDQ322518

Nadine Schröder, Harald Hruschka

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.09.046

zbMATH Keywords

endogeneity; dynamic optimization; OR in marketing; mixture of Dirichlet processes; specification of mailings

Mathematics Subject Classification ID

90B60: Marketing, advertising

Uses Software

• CompEcon

Cites Work

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