Considering endogeneity for optimal catalog allocation in direct marketing
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Publication:976429
DOI10.1016/J.EJOR.2010.01.031zbMATH Open1188.90138OpenAlexW2046767024MaRDI QIDQ976429FDOQ976429
Publication date: 11 June 2010
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.01.031
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Cites Work
- Large Sample Properties of Generalized Method of Moments Estimators
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- Bayesian Statistics and Marketing
- Bayes and empirical Bayes methods for data analysis.
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- Posterior simulation and Bayes factors in panel count data models
- Constructing Instruments for Regressions With Measurement Error When no Additional Data are Available, with An Application to Patents and R&D
- TWO-STEP GMM ESTIMATION OF THE ERRORS-IN-VARIABLES MODEL USING HIGH-ORDER MOMENTS
Cited In (6)
- Predicting and optimizing marketing performance in dynamic markets
- Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing
- Investigating the effects of mailing variables and endogeneity on mailing decisions
- A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
- Allocation of catalogs to collective customers based on semiparametric response models
- Targeting customers under response-dependent costs
Uses Software
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