Considering endogeneity for optimal catalog allocation in direct marketing

DOI10.1016/J.EJOR.2010.01.031MaRDI QIDQ976429zbMATH OpenOpenAlexFDO

Authors Harald Hruschka

Publication date 11 June 2010

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2010.01.031

zbMATH Keywords

endogeneitydirect marketinghierarchical Bayesian modeling(D) marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 5133222 (Why is no real title available?)
• scientific article; zbMATH DE number 1219007 (Why is no real title available?)
• scientific article; zbMATH DE number 849928 (Why is no real title available?)
• Bayes and empirical Bayes methods for data analysis.
• Bayesian Statistics and Marketing
• Constructing Instruments for Regressions With Measurement Error When no Additional Data are Available, with An Application to Patents and R&D
• Large Sample Properties of Generalized Method of Moments Estimators
• Posterior simulation and Bayes factors in panel count data models
• TWO-STEP GMM ESTIMATION OF THE ERRORS-IN-VARIABLES MODEL USING HIGH-ORDER MOMENTS

Cited in

(6)

• Predicting and optimizing marketing performance in dynamic markets
• Allocation of catalogs to collective customers based on semiparametric response models
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
• Targeting customers under response-dependent costs
• Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing

Describes a project that uses

Uses Software

• bayesm

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