Bayesian Statistics and Marketing
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Publication:3376163
DOI10.1002/0470863692zbMath1094.62037OpenAlexW4362224623MaRDI QIDQ3376163
Peter E. Rossi, Robert E. McCulloch, Greg M. Allenby
Publication date: 23 March 2006
Published in: Wiley Series in Probability and Statistics (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1002/0470863692
Applications of statistics to economics (62P20) Bayesian inference (62F15) Introductory exposition (textbooks, tutorial papers, etc.) pertaining to statistics (62-01) Marketing, advertising (90B60)
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