scientific article; zbMATH DE number 1336804

MaRDI QIDQ4258902zbMATH OpenFDO

Authors Peter T. L. Popkowski Leszczyz, Frank M. Bass

Publication date 14 September 1999

zbMATH Keywords

brand choicehazard modelsheterogeneity

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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(5)

• Markov chain Monte Carlo and models of consideration set and parameter heterogeneity
• Analyzing purchase incidence and brand choice by hazard models
• Brand positioning and consumer taste information
• Prominence of store-brand products in an electronic platform
• Investigating the effects of mailing variables and endogeneity on mailing decisions

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