scientific article; zbMATH DE number 1336804

zbMATH Open0924.62123MaRDI QIDQ4258902FDOQ4258902

Frank M. Bass, Peter T. L. Popkowski Leszczyz

Publication date: 14 September 1999

Title of this publication is not available (Why is that?)

zbMATH Keywords

heterogeneitybrand choicehazard models

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cited In (3)

• Brand positioning and consumer taste information
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• Prominence of store-brand products in an electronic platform

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