scientific article; zbMATH DE number 1336804

zbMATH Open0924.62123MaRDI QIDQ4258902FDOQ4258902

Authors: Peter T. L. Popkowski Leszczyz, Frank M. Bass 

Publication date: 14 September 1999

Title of this publication is not available (Why is that?)

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zbMATH Keywords

heterogeneitybrand choicehazard models

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

Cited In (3)

• Brand positioning and consumer taste information
• Investigating the effects of mailing variables and endogeneity on mailing decisions
• Prominence of store-brand products in an electronic platform

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