Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing (Q439442)
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scientific article; zbMATH DE number 6066817
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| English | Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing |
scientific article; zbMATH DE number 6066817 |
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Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing (English)
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16 August 2012
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response pattern
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direct marketing
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probabilistic modeling
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0.8862743
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0.8587818
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0.83571124
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0.8282052
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0.8229004
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0.8180661
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