Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing (Q439442)

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scientific article; zbMATH DE number 6066817
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    Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
    scientific article; zbMATH DE number 6066817

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      Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing (English)
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      16 August 2012
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      response pattern
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      direct marketing
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      probabilistic modeling
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