Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives

DOI10.1016/J.EJOR.2017.11.059zbMATH Open1403.90453OpenAlexW2773225254MaRDI QIDQ723945FDOQ723945

Yezheng Liu, Yuanchun Jiang, Pinar Yildirim, Jennifer Shang, Qingfu Zhang

Publication date: 25 July 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2017.11.059

zbMATH Keywords

OR in marketingheuristic algorithmsegmented marketsdual-channel retaileronline promotion

Mathematics Subject Classification ID

Multi-objective and goal programming (90C29) Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)

Cites Work

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Cited In (8)

• Dual mechanism for an online retailer
• A review of bricks-and-clicks dual-channels literature: trends and opportunities
• The influence of coupon duration on consumers' redemption behavior and brand profitability
• Optimizing decisions for a dual-channel retailer with service level requirements and demand uncertainties: a Wasserstein metric-based distributionally robust optimization approach
• Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?
• The stability analysis of the dynamic pricing strategy for bundling goods: a comparison between simultaneous and sequential pricing mechanism
• Business analytics: online promotion with gift rewards
• Promoting end-of-season product through online channel in an uncertain market

Uses Software

• MOEA/D

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