Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives
DOI10.1016/J.EJOR.2017.11.059zbMATH Open1403.90453OpenAlexW2773225254MaRDI QIDQ723945FDOQ723945
Authors: Yuanchun Jiang, Yezheng Liu, Jennifer Shang, Pinar Yildirim, Qingfu Zhang 
Publication date: 25 July 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.11.059
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Multi-objective and goal programming (90C29) Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)
Cites Work
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Cited In (9)
- Dual mechanism for an online retailer
- A review of bricks-and-clicks dual-channels literature: trends and opportunities
- Optimizing time limits in retail promotions: an email application
- The influence of coupon duration on consumers' redemption behavior and brand profitability
- Optimizing decisions for a dual-channel retailer with service level requirements and demand uncertainties: a Wasserstein metric-based distributionally robust optimization approach
- Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?
- The stability analysis of the dynamic pricing strategy for bundling goods: a comparison between simultaneous and sequential pricing mechanism
- Business analytics: online promotion with gift rewards
- Promoting end-of-season product through online channel in an uncertain market
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