When to introduce an online channel, and offer money back guarantees and personalized pricing?

DOI10.1016/j.ejor.2016.07.031zbMath1394.90375OpenAlexW2482679439MaRDI QIDQ1752845

Publication date: 24 May 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.07.031

zbMATH Keywords

dual-channel uniform pricing personalized pricing customer returns policy

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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Cites Work