Channel strategy for manufacturers in the presence of service freeriders

DOI10.1016/J.EJOR.2020.04.004MaRDI QIDQ2023913zbMATH OpenOpenAlexFDO

Authors Hubert Pun, Jing Chen, Wei Li

Publication date 3 May 2021

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2020.04.004

zbMATH Keywords

game theorysupply chain managementproduct returnsfreeridingpre-sales service

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• Manufacturers' channel competition with retailer demand-enhancing service
• A research on manufacturer's channel selection based on free-riding
• Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
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• Manufacturer warranty service outsourcing strategies in a dual‐channel supply chain
• Competitive pricing strategies of multi channel supply chain under direct servicing by the manufacturer
• Strategic service investment by retailers confronted by manufacturer encroachment
• Joint pricing-servicing decision and channel strategies in the supply chain
• Free riding in a multi-channel supply chain
• Vertical channel structure choices for competing supply chains with extended warranty services

Cites work

• A supply chain model with direct and retail channels
• Closed-loop supply chain models with product remanufacturing
• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Free riding in a multi-channel supply chain
• Manufacturer encroachment with quality decision under asymmetric demand information
• Modeling conflict and coordination in multi-channel distribution systems: a review
• Price and quality decisions in dual-channel supply chains
• Sales effort free riding and coordination with price match and channel rebate
• Supplier encroachment under nonlinear pricing with imperfect substitutes: bargaining power versus revenue-sharing
• When should the offline retailer implement price matching?
• When to introduce an online channel, and offer money back guarantees and personalized pricing?

Cited in

(13)

• Free riding in a multi-channel supply chain
• Supplier or co-optor: optimal channel and logistics selection problems on retail platforms
• Sourcing strategies of manufacturers with customer returns and product design efforts
• Data envelopment analysis cross efficiency evaluation with reciprocal behaviors
• Probabilistic selling and manufacturer encroachment in retail markets with vertical‐differentiated products
• The impact of retail pricing leadership under manufacturer encroachment
• A research on manufacturer's channel selection based on free-riding
• Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
• Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior
• Optimal collection delegation strategies in a retail-/dual-channel supply chain with trade-in programs
• Channel strategies for competing retailers: whether and when to introduce live stream?
• Direct-store-delivery strategy of a supply chain considering corporate social responsibility and pre-sales service under demand uncertainty
• Will providing return-freight-insurances do more good than harm to dual-channel e-commerce retailers?

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