Channel strategies for competing retailers: whether and when to introduce live stream?

DOI10.1016/J.EJOR.2023.06.017MaRDI QIDQ6090145FDOQ6090145

Authors: Lingchen Huang, Rong Zhang 

Publication date: 14 November 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

competitionsupply chain managementfreeridingconsumer switchlive stream introduction

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

• Sales effort free riding and coordination with price match and channel rebate
• Introduction of a second channel: Implications for pricing and profits
• Free riding in a multi-channel supply chain
• When should the offline retailer implement price matching?
• Channel strategy for manufacturers in the presence of service freeriders
• Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
• Forays into omnichannel: an online retailer's strategies for managing product returns
• Optimal selling format considering price discount strategy in live-streaming commerce
• Resale or agency sale? Equilibrium analysis on the role of live streaming selling

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