Channel strategies for competing retailers: whether and when to introduce live stream?

DOI10.1016/J.EJOR.2023.06.017MaRDI QIDQ6090145zbMATH OpenFDO

Authors Lingchen Huang, Rong Zhang

Publication date 14 November 2023

Published in European Journal of Operational Research (Search for Journal in Brave)

zbMATH Keywords

competitionsupply chain managementfreeridingconsumer switchlive stream introduction

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites work

• Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
• Channel strategy for manufacturers in the presence of service freeriders
• Forays into omnichannel: an online retailer's strategies for managing product returns
• Free riding in a multi-channel supply chain
• Introduction of a second channel: Implications for pricing and profits
• Optimal selling format considering price discount strategy in live-streaming commerce
• Resale or agency sale? Equilibrium analysis on the role of live streaming selling
• Sales effort free riding and coordination with price match and channel rebate
• When should the offline retailer implement price matching?

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