Introduction of a second channel: Implications for pricing and profits

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Publication:953452

DOI10.1016/j.ejor.2007.11.041zbMath1158.91405OpenAlexW2119728383MaRDI QIDQ953452

Wei Huang, Jayashankar M. Swaminathan

Publication date: 20 November 2008

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2007.11.041




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