Channel strategies for competing retailers: whether and when to introduce live stream? (Q6090145)
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scientific article; zbMATH DE number 7764635
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| English | Channel strategies for competing retailers: whether and when to introduce live stream? |
scientific article; zbMATH DE number 7764635 |
Statements
Channel strategies for competing retailers: whether and when to introduce live stream? (English)
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14 November 2023
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supply chain management
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live stream introduction
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competition
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freeriding
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consumer switch
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