Optimal selling format considering price discount strategy in live-streaming commerce
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Cites work
- Agency selling or reselling: e-tailer information sharing with supplier offline entry
- Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
- How to choose online sales formats for competitive e‐tailers
- Strategic contracting and hybrid use of agency and wholesale contracts in e-commerce platforms
Cited in
(22)- Pricing strategies of registration system and transaction system in live broadcast platform
- Channel strategies for competing retailers: whether and when to introduce live stream?
- Impact of corporate social responsibility on operations of a live-streaming supply chain
- E-retailer's secondhand product market entry and manufacturer's rebate decisions considering fairness concerns
- When and should streamers choose high-quality products? Effects of streamer types
- How live-streaming commerce interacts with two-period pricing when selling to strategic customers
- The interaction between introduction strategy and commission format in live-streaming e-commerce
- Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?
- Retailer's information sharing and manufacturer's channel expansion in the live-streaming e-commerce era
- Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective
- Manufacturer's choice of online selling format in a dual-channel supply chain with green products
- Supply chain channel selection and discount strategy under influencer marketing
- When should metaverse technology be adopted in live streaming considering consumer returns?
- Dynamic pricing when consumers have real options
- Optimal pricing timing for an e-commerce platform selling a private label on its own marketplace
- Competitive strategies of online retailers: should they introduce livestream channels?
- Contracting in live streaming e-commerce retailing under dual information asymmetry: the role of competition
- Pricing strategy in livestream selling with the presence of myopic and strategic consumers
- Strategy selection of logistics services and live-streaming formats in the fresh agri-food supply chain
- Cooperation or confrontation? An evolutionary game study on content clipping authorization in live streaming e-commerce under platform regulation
- Devaluation and awareness enhancement: the dual roles of live streaming and their impacts on return shipping insurance choice
- The interplay between different introducers and live streaming modes with spillover effect
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