Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
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Publication:3114826
DOI10.1287/mnsc.49.1.1.12749zbMath1232.90231OpenAlexW2126741666MaRDI QIDQ3114826
Dilip Chhajed, James D. Hess, Wei-yu Kevin Chiang
Publication date: 19 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.49.1.1.12749
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