The value of introducing customer‐to‐manufacturer model by the online retailer

DOI10.1111/ITOR.13023MaRDI QIDQ6071063zbMATH OpenOpenAlexFDO

Authors Xiaojun Fan, Shanshan Wang

Publication date 27 November 2023

Published in International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/itor.13023

zbMATH Keywords

analytical modelingcustomer-to-manufacturer modelcustomizationonline retailersocial welfare

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Cites work

• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Customization competition between branded firms: continuous extension of product line from core product
• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Manufacturer encroachment with quality decision under asymmetric demand information
• Quality investment, and the contract manufacturer's encroachment
• Shelf-space allocation of national and private brands
• Strategic introduction of the marketplace channel under spillovers from online to offline sales

Cited in

(6)

• On the value of subscription models for online grocery retail
• Platform's preference information sharing in the presence of private label
• Platform-led or seller-led? Optimal ex ante information delivery strategy for online retail channels with product match uncertainty
• The incentive to join in customer-to-manufacturer (C2M) mode: competition and quality differentiation
• Optimal product design and pricing decisions under ``do-it-yourself service introduction in the retail channel
• Pricing strategy in the C2M supply chain considering overconfidence

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