Omni-channel strategy for an online retailer: considering experience service and shopping costs
From MaRDI portal
Publication:5889174
DOI10.1080/03155986.2020.1811613MaRDI QIDQ5889174
Qi Xu, Guoqing Zhang, Jinrong Liu
Publication date: 19 April 2023
Published in: INFOR: Information Systems and Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/03155986.2020.1811613
90B50: Management decision making, including multiple objectives