Optimal advertising decisions for promoting retail and online channels in a dynamic framework
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Publication:5175844
DOI10.1111/itor.12061zbMath1306.90071OpenAlexW1980214853MaRDI QIDQ5175844
Ahmad Makui, Mohammad Kazem Sayadi
Publication date: 25 February 2015
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1111/itor.12061
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting ⋮ Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising ⋮ For showing only, or for selling? The optimal physical store mode selection decision for e‐tailers under competition ⋮ Product design crowdsourcing in a dual‐channel supply chain: joint reviews from manufacturer and consumers ⋮ Competitive pricing and innovation investment strategies of green products considering firms' farsightedness and myopia ⋮ Coordination in a retailer‐dominated supply chain with a risk‐averse manufacturer under marketing dependency ⋮ Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store
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