A goodwill model with predatory advertising
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Cites work
- Advertising strategies in a differential game with negative competitor's interference
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- Dynamics of competing with quality- and advertising-based goodwill
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- scientific article; zbMATH DE number 1734466 (Why is no real title available?)
- Optimal Control of Nonlinear Processes
- Persuasive advertising under Bertrand competition: A differential game
- Pricing and advertising of private and national brands in a dynamic marketing channel
- Profit maximization through advertising: A nonzero sum differential game approach
- The Leitmann-Schmitendorf advertising differential game
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- Optimal quality provision when reputation is subject to random inspections
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- Delayed effects of cooperative advertising in goodwill dynamics
- Competing for consumer's attention
- Age-structured linear-state differential games
- On pure-strategy Nash equilibria in a duopolistic market share model
- Strategic advertisement with externalities: a new dynamic approach
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- On pure-strategy Nash equilibria in a duopolistic market share model
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Inverted-U aggregate investment curves in a dynamic game of advertising
- An advertising game with multiplicative interference
- The sleeper effect of comparative advertising in oligopolistic markets
- Dynamic investment in online advertising of multi-oligopoly competitive enterprises with spillover effect
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