A goodwill model with predatory advertising
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Publication:408426
DOI10.1016/J.ORL.2011.10.001zbMATH Open1235.91072OpenAlexW2066073675MaRDI QIDQ408426FDOQ408426
Authors: Luca Grosset, Paolo Roberti, Bruno Viscolani 
Publication date: 5 April 2012
Published in: Operations Research Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.orl.2011.10.001
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Auctions, bargaining, bidding and selling, and other market models (91B26) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23)
Cites Work
- Advertising with spillover effects in a differential oligopoly game with differentiated goods.
- Optimal Control of Nonlinear Processes
- Title not available (Why is that?)
- Advertising strategies in a differential game with negative competitor's interference
- Dynamics of competing with quality- and advertising-based goodwill
- Profit maximization through advertising: A nonzero sum differential game approach
- The Leitmann-Schmitendorf advertising differential game
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Pricing and advertising of private and national brands in a dynamic marketing channel
- Persuasive advertising under Bertrand competition: A differential game
Cited In (13)
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- An advertising game with multiplicative interference
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Strategic advertisement with externalities: a new dynamic approach
- Delayed effects of cooperative advertising in goodwill dynamics
- Age-structured linear-state differential games
- Optimal quality provision when reputation is subject to random inspections
- Advertising strategies in a differential game with negative competitor's interference
- Competing for consumer's attention
- On pure-strategy Nash equilibria in a duopolistic market share model
- On pure-strategy Nash equilibria in a duopolistic market share model
- An analytical model of the relationship between product quality and advertising
- Inverted-U aggregate investment curves in a dynamic game of advertising
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