A goodwill model with predatory advertising

DOI10.1016/J.ORL.2011.10.001MaRDI QIDQ408426zbMATH OpenOpenAlexFDO

Authors Luca Grosset, Paolo Roberti, Bruno Viscolani

Publication date 5 April 2012

Published in Operations Research Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.orl.2011.10.001

zbMATH Keywords

advertisingdifferential gamesgoodwill

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23)

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Cites work

• scientific article; zbMATH DE number 1734466 (Why is no real title available?)
• Advertising strategies in a differential game with negative competitor's interference
• Advertising with spillover effects in a differential oligopoly game with differentiated goods.
• Dynamics of competing with quality- and advertising-based goodwill
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
• Optimal Control of Nonlinear Processes
• Persuasive advertising under Bertrand competition: A differential game
• Pricing and advertising of private and national brands in a dynamic marketing channel
• Profit maximization through advertising: A nonzero sum differential game approach
• The Leitmann-Schmitendorf advertising differential game

Cited in

(13)

• Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
• An advertising game with multiplicative interference
• Optimal advertising decisions for promoting retail and online channels in a dynamic framework
• Strategic advertisement with externalities: a new dynamic approach
• Delayed effects of cooperative advertising in goodwill dynamics
• Age-structured linear-state differential games
• Optimal quality provision when reputation is subject to random inspections
• Advertising strategies in a differential game with negative competitor's interference
• Competing for consumer's attention
• On pure-strategy Nash equilibria in a duopolistic market share model
• On pure-strategy Nash equilibria in a duopolistic market share model
• An analytical model of the relationship between product quality and advertising
• Inverted-U aggregate investment curves in a dynamic game of advertising

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