An advertising game with multiplicative interference

DOI10.1080/02331934.2012.724685zbMath1309.90039OpenAlexW2028283211MaRDI QIDQ5495598

Bruno Viscolani, Andrea Baggio

Publication date: 5 August 2014

Published in: Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02331934.2012.724685

zbMATH Keywords

Nash equilibriumnoncooperative gamesadvertising

Mathematics Subject Classification ID

Noncooperative games (91A10) 2-person games (91A05) Marketing, advertising (90B60)

Related Items (1)

On Pure-Strategy Nash Equilibria in a Duopolistic Market Share Model

Cites Work

• A goodwill model with predatory advertising
• Pure-strategy Nash equilibria in an advertising game with interference
• Persuasive advertising under Bertrand competition: A differential game
• Pricing and two-tier advertising with one manufacturer and one retailer
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Static game theory models and their applications in management science
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
• Advertising decisions for a segmented market
• Profit maximization through advertising: A nonzero sum differential game approach

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