Profit maximization through advertising: A nonzero sum differential game approach

DOI10.1109/TAC.1978.1101794zbMath0383.90019MaRDI QIDQ4162902

William E. Schmitendorf, George Leitmann

Publication date: 1978

Published in: IEEE Transactions on Automatic Control (Search for Journal in Brave)

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Economic growth models (91B62)

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