Pure-strategy Nash equilibria in an advertising game with interference
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Publication:421787
DOI10.1016/j.ejor.2011.08.002zbMath1237.91072MaRDI QIDQ421787
Publication date: 14 May 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2011.08.002
game theory; nonsmooth optimization; Nash equilibrium; marketing; non-cooperative games; advertising
Related Items
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