Equilibrium pricing and advertising strategies in a marketing channel
From MaRDI portal
Publication:1306661
DOI10.1023/A:1021894529093zbMath0941.91015MaRDI QIDQ1306661
Steffen Jørgensen, Georges Zaccour
Publication date: 7 August 2000
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
91A23: Differential games (aspects of game theory)
91A80: Applications of game theory
91B24: Microeconomic theory (price theory and economic markets)
Related Items
SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH, Cooperative advertising in a marketing channel, Using several advertising media in a homogeneous market, Advertising for a new product introduction: a stochastic approach., A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation, Dynamic games in management science with interest rate uncertainty, Advertising coordination games of a manufacturer and a retailer while introducing a new product, A dynamic model for advertising and pricing competition between national and store brands, Coordinating advertising and pricing in a manufacturer-retailer channel, A differential game of retailer promotions., Advertising in a differential oligopoly game, Channel coordination over time: Incentive equilibria and credibility, Feedback Stackelberg equilibrium strategies when the private label competes with the national brand, A communication mix for an event planning: a linear quadratic approach, STACKELBERG LEADERSHIP IN A MARKETING CHANNEL, ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL, Optimal dynamic advertising policies and equilibria, Advertising decisions for a segmented market
Cites Work
