Market Share Pioneering Advantage: A Theoretical Approach

DOI10.1287/mnsc.36.8.900zbMath0712.90040OpenAlexW2091136621MaRDI QIDQ3197615

Chaim Fershtman, Vijay Mahajan, Eitan Muller

Publication date: 1990

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.36.8.900

zbMATH Keywords

learning by doingmonopolynew productsmarket entryduopolistic gamepricing and advertising

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) Marketing, advertising (90B60)

Related Items (7)

Recent developments in dynamic advertising research ⋮ Differential game models of advertising competition ⋮ Transfer pricing in a dynamic marketing-operations interface ⋮ Dynamics of competing with quality- and advertising-based goodwill ⋮ A differential game model of the marketing-operations interface ⋮ Equilibrium pricing and advertising strategies in a marketing channel ⋮ Channel coordination over time: Incentive equilibria and credibility

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