A differential game model of the marketing-operations interface
From MaRDI portal
Publication:713121
DOI10.1016/j.ejor.2010.11.016zbMath1250.91063MaRDI QIDQ713121
Publication date: 26 October 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.11.016
91A10: Noncooperative games
91A23: Differential games (aspects of game theory)
91B60: Trade models
90B60: Marketing, advertising
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