Joint decision making for production and marketing

DOI10.1080/00207549508904815zbMath0913.90149OpenAlexW2028749928MaRDI QIDQ4399051

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Publication date: 17 May 1999

Published in: International Journal of Production Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/00207549508904815

zbMATH Keywords

marketingadvertisinglinear mixed integer programmingaggregate production planning

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Mixed integer programming (90C11) Production models (90B30) Dynamic programming (90C39) Marketing, advertising (90B60)

Related Items (3)

Integrated sales and operations planning with multiple products: jointly optimizing the number and timing of promotions and production decisions ⋮ A differential game model of the marketing-operations interface ⋮ Joint optimization of the marketing and operations functions

Cites Work

• Optimal production, purchasing and pricing: A differential game approach
• A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
• Multiproduct integrated production-distribution systems
• Marketing-Production Decisions in an Industrial Channel of Distribution
• On Manufacturing/Marketing Incentives
• Competitive Strategies for Two Firms with Asymmetric Production Cost Structures
• An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments
• Linear Programming Models for Production-Advertising Decisions

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