Joint decision making for production and marketing
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Publication:4399051
DOI10.1080/00207549508904815zbMath0913.90149OpenAlexW2028749928MaRDI QIDQ4399051
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Publication date: 17 May 1999
Published in: International Journal of Production Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1080/00207549508904815
Applications of mathematical programming (90C90) Mixed integer programming (90C11) Production models (90B30) Dynamic programming (90C39) Marketing, advertising (90B60)
Related Items (3)
Integrated sales and operations planning with multiple products: jointly optimizing the number and timing of promotions and production decisions ⋮ A differential game model of the marketing-operations interface ⋮ Joint optimization of the marketing and operations functions
Cites Work
- Optimal production, purchasing and pricing: A differential game approach
- A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
- Multiproduct integrated production-distribution systems
- Marketing-Production Decisions in an Industrial Channel of Distribution
- On Manufacturing/Marketing Incentives
- Competitive Strategies for Two Firms with Asymmetric Production Cost Structures
- An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments
- Linear Programming Models for Production-Advertising Decisions
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