Joint optimization of the marketing and operations functions

DOI10.1007/s12597-021-00549-xMaRDI QIDQ2085470

Salah Djemili, Lotfi Tadj

Publication date: 18 October 2022

Published in: Opsearch (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s12597-021-00549-x

zbMATH Keywords

tracking; model predictive control; items deterioration; marketing function; operations function

Mathematics Subject Classification ID

90Bxx: Operations research and management science

Uses Software

• PROMISE

Cites Work

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• Optimal control of a marketing-production system