On modeling the advertising-operations interface under asymmetric competition (Q2629630)
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scientific article; zbMATH DE number 6601374
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| English | On modeling the advertising-operations interface under asymmetric competition |
scientific article; zbMATH DE number 6601374 |
Statements
On modeling the advertising-operations interface under asymmetric competition (English)
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6 July 2016
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advertising endogeneity
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economic order quantity
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market-share attraction models
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sensitivity analysis
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supermodular games
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0.8169943690299988
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0.7927354574203491
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0.7786405682563782
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0.7583228945732117
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