An empirical study on the Lanchester model of combat for competitive advertising decisions (Q2371380)
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scientific article; zbMATH DE number 5169683
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | An empirical study on the Lanchester model of combat for competitive advertising decisions |
scientific article; zbMATH DE number 5169683 |
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An empirical study on the Lanchester model of combat for competitive advertising decisions (English)
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4 July 2007
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marketing
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Lanchester model
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dynamic competitive advertising strategies
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differential games
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0.9103155
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0.85348153
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0.84628254
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0.8422914
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0.8419203
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0.8379071
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