An empirical study on the Lanchester model of combat for competitive advertising decisions

DOI10.1016/J.EJOR.2006.10.018MaRDI QIDQ2371380zbMATH OpenOpenAlexFDO

Authors Qinan Wang, Zhang Wu

Publication date 4 July 2007

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2006.10.018

zbMATH Keywords

differential gamesdynamic competitive advertising strategiesLanchester modelmarketing

Mathematics Subject Classification ID

Marketing, advertising (90B60) Experimental studies (91A90)

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Cites work

• A duopolistic model of dynamic competitive advertising
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• An operations-research study of sales response to advertising
• Closed-Loop Advertising Strategies in a Duopoly
• Competitive dynamic advertising. A modification of the Case game
• Dynamic noncooperative game theory
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Feature Article—Aggregate Advertising Models: The State of the Art
• scientific article; zbMATH DE number 45454 (Why is no real title available?)
• scientific article; zbMATH DE number 53238 (Why is no real title available?)
• Likelihood Ratio Tests for Model Selection and Non-Nested Hypotheses
• Markov perfect equilibrium advertising strategies of Lanchester duopoly model: a technical note
• Optimizing Advertising Expenditures in a Dynamic Duopoly
• Several Tests for Model Specification in the Presence of Alternative Hypotheses
• Tests for model specification in the presence of alternative hypotheses

Cited in

(11)

• Remarks on the behavioristic analysis of competitive reactions
• Nonzero-sum stochastic differential reinsurance games with jump-diffusion processes
• On modeling the advertising-operations interface under asymmetric competition
• Research on the dynamic advertising strategies of the duopoly manufacturers -- the application of advertising differential game model
• Markov perfect equilibrium advertising strategies of Lanchester duopoly model: a technical note
• Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
• scientific article; zbMATH DE number 3856771 (Why is no real title available?)
• scientific article; zbMATH DE number 1208133 (Why is no real title available?)
• Alternative statistical regression studies of the effects of Joint and Service Specific advertising on military recruitment
• A Competitive Advertising Model: Some Theoretical and Empirical Results
• Extended Vidale-Wolfe model on joint emission reduction and low-carbon advertising strategy design in a secondary supply chain

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