Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
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Publication:4032488
DOI10.1287/mnsc.38.12.1732zbMath0765.90036OpenAlexW2101501373MaRDI QIDQ4032488
Publication date: 1 April 1993
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.38.12.1732
Differential games (aspects of game theory) (91A23) Economic growth models (91B62) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)
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