An oligopoly model of dynamic advertising competition
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Publication:1011320
DOI10.1016/j.ejor.2008.06.023zbMath1157.91316OpenAlexW3122352065MaRDI QIDQ1011320
Publication date: 8 April 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2008.06.023
Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26)
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Cites Work
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- A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
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- Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
- An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
- New product advertising in dynamic oligopolies
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- Closed-Loop Advertising Strategies in a Duopoly
- Deterministic and stochastic optimization of a dynamic advertising model
- The Many-Player Advertising Game
- Some Industrial Applications of Military Operations Research Methods
- An Operations-Research Study of Sales Response to Advertising
- Game-Theory Models in the Allocation of Advertising Expenditures
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