Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
DOI10.1287/MNSC.29.9.1087zbMATH Open0522.90052OpenAlexW2063503935MaRDI QIDQ3673469FDOQ3673469
Jinn-Tsair Teng, G. L. Thompson
Publication date: 1983
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.29.9.1087
Nash equilibriumduopolymarketingmonopolyoptimal advertisinggraphical solutionsdifferential game modelstriopolyproduction learning curve
Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Microeconomic theory (price theory and economic markets) (91B24) Operations research and management science (90B99)
Cited In (28)
- On dynamic policies for quality, price and advertising
- A review of dynamic Stackelberg game models
- An oligopoly model of dynamic advertising competition
- Research on the optimum price and advertising strategy of the monopoly manufacturers
- Modeling the effects of variable external influences and demographic processes on innovation diffusion
- Differential game models in management science
- Learning from each other in a duopoly: Numerical approach
- Entry strategies for multinational enterprises and host countries
- Joint pricing and production decisions for new products with learning curve effects under upstream and downstream trade credits
- Advertising an event
- The effects of learning on the firm's optimal design quality path
- Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
- Innovation diffusion model with interactions and delays in adoption for two competitive products in two different patches
- Understanding the impact of churn in dynamic oligopoly markets
- Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
- Differential game models of advertising competition
- Optimal price, warranty length and production rate for the dynamic sales market
- Optimal strategies for general price-quality decision models of new products with learning production costs
- Investment and harvest strategies of the Finnish forest sector under different forest-tax policies: A differential game approach with computer-based decision aid
- A competitive inventory model with options to reduce setup and inventory holding costs
- Title not available (Why is that?)
- Application of a dynamic market inverse elasticity law with linear and log-linear demand models
- Leader-following dynamic game of new product diffusion
- New product advertising in dynamic oligopolies
- Decomposing risk in an exploitation-exploration problem with endogenous termination time
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- Dynamics of competing with quality- and advertising-based goodwill
- On the Modelling of Price Effects in the Diffusion of Optional Contingent Products
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