Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach

DOI10.1016/j.ejor.2019.07.040zbMath1430.90360OpenAlexW2963465237MaRDI QIDQ2273930

Abdullahel Bari, T. Selwyn Ellis, Hani Ibrahim Mesak

Publication date: 18 September 2019

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2019.07.040

zbMATH Keywords

maximum principledifferential gamesOR in marketingmarketing-mixFPS and CDG dynamic models

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)

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