T. Selwyn Ellis

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List of research outcomes

This list is not complete and representing at the moment only items from zbMATH Open and arXiv. We are working on additional sources - please check back here soon!

PublicationDate of PublicationType
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
European Journal of Operational Research
2019-09-18Paper
On the superiority of pulsing under a concave advertising market potential function
European Journal of Operational Research
2009-02-23Paper


Research outcomes over time


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