Licensing radical product innovations to speed up the diffusion

DOI10.1016/J.EJOR.2014.05.031MaRDI QIDQ297311zbMATH OpenOpenAlexWikidataFDO

Authors Vardan Avagyan, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz

Publication date 24 June 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL http://hdl.handle.net/10016/12692

zbMATH Keywords

OR in marketingdifferential gamesoptimal control

Mathematics Subject Classification ID

Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Applications of optimal control and differential games (49N90)

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Cites work

• scientific article; zbMATH DE number 1099358 (Why is no real title available?)
• scientific article; zbMATH DE number 3992265 (Why is no real title available?)
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• A new product growth for model consumer durables
• Computing continuous-time growth models with boundary conditions via wavelets
• Dynamic price models for new-product planning
• Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost
• Optimal pricing and advertising in a durable-good duopoly
• Optimal pricing strategy for new products
• Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
• The envelope theorem for locally differentiable Nash equilibria of finite horizon differential games
• The envelope theorem in dynamic optimization

Cited in

(8)

• Quantity and collection decisions in a closed-loop supply chain with technology licensing
• Compulsory licenses in the pharmaceutical industry: pricing and R\&D strategies
• On the diffusion of competing innovations
• Dynamic optimal control of process-product innovation with learning by doing
• Licensing under general demand and cost functions
• A fuzzy production inventory control model using granular differentiability approach
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• Strategic technology licensing in a supply chain

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