Licensing radical product innovations to speed up the diffusion

DOI10.1016/J.EJOR.2014.05.031zbMATH Open1339.91019OpenAlexW2075718216WikidataQ110648981 ScholiaQ110648981MaRDI QIDQ297311FDOQ297311

Authors: Vardan Avagyan, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz 

Publication date: 24 June 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/10016/12692

Recommendations

• On the diffusion of competing innovations
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• Optimal licensing of cost-reducing innovation

zbMATH Keywords

OR in marketingdifferential gamesoptimal control

Mathematics Subject Classification ID

Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Applications of optimal control and differential games (49N90)

Cites Work

• Optimal pricing and advertising in a durable-good duopoly
• A New Product Adoption Model with Price, Advertising, and Uncertainty
• A new product growth for model consumer durables
• Title not available (Why is that?)
• Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost
• Computing continuous-time growth models with boundary conditions via wavelets
• The envelope theorem for locally differentiable Nash equilibria of finite horizon differential games
• Dynamic price models for new-product planning
• Optimal pricing strategy for new products
• Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
• Title not available (Why is that?)
• The envelope theorem in dynamic optimization

Cited In (8)

• Quantity and collection decisions in a closed-loop supply chain with technology licensing
• Compulsory licenses in the pharmaceutical industry: pricing and R\&D strategies
• On the diffusion of competing innovations
• A fuzzy production inventory control model using granular differentiability approach
• Dynamic optimal control of process-product innovation with learning by doing
• Licensing under general demand and cost functions
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• Strategic technology licensing in a supply chain

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