Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost

DOI10.1287/opre.1040.0157zbMath1165.90521OpenAlexW2151164843MaRDI QIDQ5322070

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Publication date: 17 July 2009

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://repository.upenn.edu/cgi/viewcontent.cgi?article=1187&context=oid_papers

zbMATH Keywords

competitive diffusion dynamicscost of delaycross-functional performance metricsmarketing-operations coordination

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production models (90B30)

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