On the optimal frequency of multiple generation product introductions

DOI10.1016/J.EJOR.2015.03.041zbMATH Open1346.90435OpenAlexW2064260782MaRDI QIDQ319683FDOQ319683

Authors: Shuangqing Liao, Ralf W. Seifert 

Publication date: 6 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://infoscience.epfl.ch/record/211968/files/EOR_12862-.pdf

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zbMATH Keywords

frequency of new product introductionOR in research and developmenttime-pacing

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06)

Cites Work

• A new product growth for model consumer durables
• Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost
• The optimal pace of product updates
• Product introduction decisions in a duopoly.
• Prescribing product upgrades, prices and production levels over time in a stochastic environment
• Optimal product rollover strategies
• Integrating dynamic time-to-market, pricing, production and sales channel decisions
• Title not available (Why is that?)
• New Product Development: The Performance and Time-to-Market Tradeoff

Cited In (9)

• A dynamic marketing-operations interface model of new product updates
• Stochastic impulse control with regime-switching dynamics
• Production resource planning for product transition considering learning effects
• Title not available (Why is that?)
• The optimal pace of product updates
• Integrating efforts for product development and market penetration
• Managing Product Transitions: A Bilevel Programming Approach
• Optimal temporal product introduction strategies under valuation changes and learning
• Launching timing for digital products with consumers' variable needs

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