New Product Development: The Performance and Time-to-Market Tradeoff
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Publication:4363584
DOI10.1287/mnsc.42.2.173zbMath0881.90081MaRDI QIDQ4363584
Jehoshua Eliashberg, Morris A. Cohen, Teck-Hua Ho
Publication date: 12 November 1997
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/da50bbb04aa98cb676af4ad21ea7613fda4c25a9
90B60: Marketing, advertising
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