Optimal temporal product introduction strategies under valuation changes and learning
From MaRDI portal
Publication:2490161
DOI10.1016/j.ejor.2004.09.053zbMath1120.90319MaRDI QIDQ2490161
Publication date: 28 April 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2004.09.053
Segmentation; Product development; Marketing/manufacturing interface; Product policy; Valuation change
90B50: Management decision making, including multiple objectives
90B30: Production models
90B60: Marketing, advertising
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Cites Work