Price and quality management with strategic consumers: whether to introduce a high or low product variant

DOI10.1016/J.AMC.2020.125541MaRDI QIDQ2656741zbMATH OpenOpenAlexFDO

Authors Taofeng Ye, Huiqiang Yang

Publication date 16 March 2021

Published in Applied Mathematics and Computation (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.amc.2020.125541

zbMATH Keywords

pricingqualityproduct introductionstrategic consumer behavior

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Transportation, logistics and supply chain management (90B06)

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Cites work

• A model of product line design and introduction sequence with reservation utility
• Consumer Heterogeneity and Strategic Quality Decisions
• Contingent preannounced pricing policies with strategic consumers
• Intertemporal pricing with strategic customer behavior
• Market Segmentation, Cannibalization, and the Timing of Product Introductions
• On the Value of Commitment and Availability Guarantees When Selling to Strategic Consumers
• Optimal price and product quality decisions in a distribution channel
• Optimal temporal product introduction strategies under valuation changes and learning
• Purchasing, Pricing, and Quick Response in the Presence of Strategic Consumers
• Selling with binding reservations in the presence of strategic consumers
• Strategic capacity rationing to induce early purchases
• Strategic customer behavior, commitment, and supply chain performance
• The value of fast fashion: quick response, enhanced design, and strategic consumer behavior

Cited in

(7)

• Managing demand by upgrade programs and markdown pricing with a product rollover
• Strategic product variety and quality choice
• Pricing strategy for GM food: impact of consumer attitude heterogeneity and GMO food labelling
• Price and Product Quality Decisions for a Two-Echelon Supply Chain in the Blockchain Era
• Managing quality and pricing during a product recall: an analysis of pre-crisis, crisis and post-crisis regimes
• Balancing product differentiation and cost saving in the presence of consumer deliberation
• Product balancing under conditions of quality inflation, cost pressures and growth strategies

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