Market Segmentation, Cannibalization, and the Timing of Product Introductions
From MaRDI portal
Publication:4012774
DOI10.1287/mnsc.38.3.345zbMath0825.90636OpenAlexW2143559000MaRDI QIDQ4012774
K. Sridhar Moorthy, Ivan P. L. Png
Publication date: 27 September 1992
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/29333d152c33d9627a25b2068d3d310782230ec1
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