Optimal strategies for general price-quality decision models of new products with learning production costs
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Publication:1268130
DOI10.1016/0377-2217(96)00028-8zbMath0912.90191MaRDI QIDQ1268130
Gerald L. Thompson, Jinn-Tsair Teng
Publication date: 18 October 1998
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0377-2217(96)00028-8
90B60: Marketing, advertising
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