Selection of Product Line Qualities and Prices to Signal Competitive Advantage

DOI10.1287/mnsc.40.7.824zbMath0812.90031OpenAlexW1975462568MaRDI QIDQ4319532

Subramanian Balachander, Kannan Srinivasan

Publication date: 11 January 1995

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.40.7.824

zbMATH Keywords

adverse selectionproduct qualitymarketing strategyentry deterrenceseparating equilibriumpotential entrantsinformative signalling

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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