Selection of Product Line Qualities and Prices to Signal Competitive Advantage
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Publication:4319532
DOI10.1287/mnsc.40.7.824zbMath0812.90031MaRDI QIDQ4319532
Subramanian Balachander, Kannan Srinivasan
Publication date: 11 January 1995
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.40.7.824
adverse selection; product quality; marketing strategy; entry deterrence; separating equilibrium; potential entrants; informative signalling
91B24: Microeconomic theory (price theory and economic markets)
91B26: Auctions, bargaining, bidding and selling, and other market models
90B60: Marketing, advertising
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