An analytical model of the relationship between product quality and advertising

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Publication:1695043

DOI10.1016/j.ejor.2017.05.016zbMath1380.90147OpenAlexW2618869798MaRDI QIDQ1695043

Régis Y. Chenavaz, Sajjad M. Jasimuddin

Publication date: 6 February 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2017.05.016




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