Dissipative advertising signals quality: static model with a continuum of types
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Publication:435775
DOI10.1016/J.ECONLET.2011.10.011zbMATH Open1242.91124OpenAlexW1997955891MaRDI QIDQ435775FDOQ435775
Authors: Laurent Linnemer 
Publication date: 12 July 2012
Published in: Economics Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.econlet.2011.10.011
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- Signaling advertising by multiproduct firms
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- Does advertising serve as a signal? Evidence from a field experiment in mobile search
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- Technical note: Signaling product quality through a trial period
- Price Advertising and the Deterioration of Product Quality
- An analytical model of the relationship between product quality and advertising
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