Advertising intensity and welfare in an equilibrium search model

DOI10.1016/j.econlet.2016.01.022zbMath1396.91445OpenAlexW1566856505MaRDI QIDQ1668153

Ian M. McCarthy

Publication date: 3 September 2018

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://caepr.indiana.edu/RePEc/inu/caeprp/CAEPR2008-003.pdf

zbMATH Keywords

searchwelfareadvertising

Mathematics Subject Classification ID

Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Cites Work

• Search market equilibrium, bilateral heterogeneity, and repeat purchases
• Equilibrium Distributions of Sales and Advertising Prices
• Equilibrium Price Distributions
• Informative Price Advertising in a Sequential Search Model

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