Dynamic advertising under vertical product differentiation

DOI10.1023/B:JOTA.0000005446.21301.d2zbMath1094.91007MaRDI QIDQ597171

Sumit K. Garg

Publication date: 6 August 2004

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

zbMATH Keywords

optimal control; differential games; product quality; Advertising

Mathematics Subject Classification ID

91A23: Differential games (aspects of game theory)

90B60: Marketing, advertising

Related Items

Hierarchical differential game between manufacturer, retailer, and bank, On the social desirability of patents for sequential innovations in a vertically differentiated market, Optimal dynamic advertising policies and equilibria

Cites Work

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