Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

DOI10.1016/J.AUTOMATICA.2008.10.027zbMATH Open1162.91455OpenAlexW2094800847MaRDI QIDQ1023345FDOQ1023345

Authors: Luca Grosset, Bruno Viscolani 

Publication date: 11 June 2009

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2008.10.027

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zbMATH Keywords

advertisingnonsmooth optimizationoptimal control

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

Cites Work

• Advertising with spillover effects in a differential oligopoly game with differentiated goods.
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• Dynamic Optimal Control Models in Advertising: Recent Developments
• Shadow Prices and Duality for a Class of Optimal Control Problems
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• Advertising in a segmented market: comparison of media choices
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
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• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Dynamic Optimal Control Models in Advertising: a Survey
• The stochastic goodwill problem
• A Differential Game of a Dual Distribution Channel
• Advertising a new product in a segmented market
• Advertising channel selection in a segmented market

Cited In (18)

• Advertising directed towards existing and new customers
• Pure-strategy Nash equilibria in an advertising game with interference
• The effects of technological shocks in an optimal goodwill model with a random product life cycle
• Dissipative advertising signals quality: static model with a continuum of types
• Recent developments in dynamic advertising research
• Advertising, goodwill, and the Veblen effect
• Modelling dynamic freshness-keeping effort over a finite time horizon in a two-echelon online fresh product supply chain
• Smart supply chains with vendor managed inventory, coordination, and environmental performance
• Title not available (Why is that?)
• The impact of the strategic advertising on luxury fashion brands with social influences
• Optimal advertising strategies with age-structured goodwill
• Advertising and exogenous interference in a segmented market
• Environmental collaboration in a closed-loop supply chain with a reverse revenue sharing contract
• An optimal advertising model with carryover effect and mean field terms
• Title not available (Why is that?)
• Advertising strategies in a differential game with negative competitor's interference
• Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
• Nerlove-Arrow: a new solution to an old problem

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