Advertising directed towards existing and new customers

zbMATH Open1142.90434MaRDI QIDQ3514554FDOQ3514554

Richard F. Hartl, Peter M. Kort

Publication date: 21 July 2008

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Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

Cited In (1)

• Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly

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