Advertising directed towards existing and new customers

MaRDI QIDQ3514554zbMATHFDO

Authors Richard F. Hartl, Peter M. Kort

Publication date 21 July 2008

Mathematics Subject Classification ID

Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

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Cited in

(1)

• Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly

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