Advertising a new product in a segmented market
From MaRDI portal
Publication:2433482
DOI10.1016/J.EJOR.2005.06.035zbMATH Open1142.90381OpenAlexW2027080996MaRDI QIDQ2433482FDOQ2433482
Authors: Luca Grosset, Bruno Viscolani, Alessandra Buratto 
Publication date: 27 October 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2005.06.035
Recommendations
- Advertising and production of a seasonal good for a heterogeneous market
- Advertising channel selection in a segmented market
- Advertising in a segmented market: comparison of media choices
- Optimal advertising control policy for a new product in segmented market
- Advertising decisions for a segmented market
Cites Work
- Title not available (Why is that?)
- Title not available (Why is that?)
- Title not available (Why is that?)
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Advertising for a new product introduction: a stochastic approach.
- Dynamic Optimal Control Models in Advertising: a Survey
- New product introduction: goodwill, time and advertising cost
- Dynamics and optimization of a distributed sales advertising model
- Optimal controls in spatial advertising diffusion models
Cited In (30)
- Service product pricing strategies based on time-sensitive customer choice behavior
- Multi-period media planning for multi-products incorporating segment specific and mass media
- Advertising directed towards existing and new customers
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
- Multi-criteria media mix decision model for advertising a single product with segment specific and mass media
- The effects of technological shocks in an optimal goodwill model with a random product life cycle
- Advertising and production of a seasonal good for a heterogeneous market
- Optimal double control problem for a PDE model of goodwill dynamics
- Advertising an event
- Stability and Hopf bifurcation analysis of a delayed innovation diffusion model with intra-specific competition
- New product introduction: goodwill, time and advertising cost
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Recent developments in dynamic advertising research
- The role of retailer's performance in optimal wholesale price discount policies
- Bifurcation analysis of a nonlinear diffusion model: effect of evaluation period for the diffusion of a technology
- Advertising channel selection in a segmented market
- Delayed effects of cooperative advertising in goodwill dynamics
- Dynamical behavior of an innovation diffusion model with intra-specific competition between competing adopters
- Advertising decisions in a vertical distribution channel
- Advertising and exogenous interference in a segmented market
- How do loyalty programs affect goodwill? An optimal control approach
- Advertising in a segmented market: comparison of media choices
- Amalgamation of partitions from multiple segmentation bases: a comparison of non-model-based and model-based methods
- Promoting assets selling through advertisement channels
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Optimal dynamic advertising policies and equilibria
- Optimal advertising control policy for a new product in segmented market
- Advertising decisions for a segmented market
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- Inverted-U aggregate investment curves in a dynamic game of advertising
This page was built for publication: Advertising a new product in a segmented market
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2433482)
