Advertising a new product in a segmented market
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Publication:2433482
DOI10.1016/j.ejor.2005.06.035zbMath1142.90381OpenAlexW2027080996MaRDI QIDQ2433482
Bruno Viscolani, Luca Grosset, Alessandra Buratto
Publication date: 27 October 2006
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2005.06.035
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Cites Work
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- Advertising for a new product introduction: a stochastic approach.
- Dynamics and optimization of a distributed sales advertising model
- New product introduction: goodwill, time and advertising cost
- Dynamic Optimal Control Models in Advertising: a Survey
- Dynamic Optimal Control Models in Advertising: Recent Developments
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