Advertising a new product in a segmented market
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Cites work
- scientific article; zbMATH DE number 1734433 (Why is no real title available?)
- scientific article; zbMATH DE number 1734466 (Why is no real title available?)
- scientific article; zbMATH DE number 3992265 (Why is no real title available?)
- Advertising for a new product introduction: a stochastic approach.
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Dynamic Optimal Control Models in Advertising: a Survey
- Dynamics and optimization of a distributed sales advertising model
- New product introduction: goodwill, time and advertising cost
- Optimal controls in spatial advertising diffusion models
Cited in
(30)- The role of retailer's performance in optimal wholesale price discount policies
- Advertising directed towards existing and new customers
- Bifurcation analysis of a nonlinear diffusion model: effect of evaluation period for the diffusion of a technology
- Optimal dynamic advertising policies and equilibria
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
- Multi-period media planning for multi-products incorporating segment specific and mass media
- Amalgamation of partitions from multiple segmentation bases: a comparison of non-model-based and model-based methods
- Optimal advertising control policy for a new product in segmented market
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Multi-criteria media mix decision model for advertising a single product with segment specific and mass media
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Advertising in a segmented market: comparison of media choices
- Service product pricing strategies based on time-sensitive customer choice behavior
- Advertising decisions for a segmented market
- New product introduction: goodwill, time and advertising cost
- Optimal double control problem for a PDE model of goodwill dynamics
- Promoting assets selling through advertisement channels
- Delayed effects of cooperative advertising in goodwill dynamics
- Advertising an event
- Recent developments in dynamic advertising research
- Advertising strategies for new product diffusion in emerging markets: propositions and analysis
- Dynamical behavior of an innovation diffusion model with intra-specific competition between competing adopters
- Inverted-U aggregate investment curves in a dynamic game of advertising
- How do loyalty programs affect goodwill? An optimal control approach
- Advertising and exogenous interference in a segmented market
- The effects of technological shocks in an optimal goodwill model with a random product life cycle
- Advertising channel selection in a segmented market
- Stability and Hopf bifurcation analysis of a delayed innovation diffusion model with intra-specific competition
- Advertising and production of a seasonal good for a heterogeneous market
- Advertising decisions in a vertical distribution channel
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